MEA has been realizing shop window decorations and POS campaigns for selective branded cosmetics for more than 20 years and is responsible for the quality of more than 50,000 measures annually.
With the help of the digitization of the processes, we unite industry, trade and POS service providers. The processes are accelerated, the implementation can be followed in real time. Industry, trade and POS service providers receive reports on the success of the campaign within 24 hours.
The Mobile- and Web-App sp2go
sp2go is the industry-specific tool of the perfumery industry for the control of decoration campaigns and all other services at the POS. It unites all market participants: perfume industry, retail and decoration / POS service providers.
The entire workflow is paperless
The workflow of all processes is digitized via sp2go and can be managed by the decorator at the POS: decoration briefing, decoration guidelines, decoration order, performance documentation, reporting and statistics. The services are confirmed at the decoration location with a digital signature and sent to the sp2go server. Industry, trade and POS service providers have real-time access to performance data and the current status of orders.
Manage your campaigns
sp2go creates your shop window and POS campaigns. All campaign related you can find data at a glance: campaign and validity periods, budget, decoration and performance guidelines, guidelines, decoration categories and fees. Real-time graphics provide information on the status of your campaigns for the current year: implementation, quality, budget and survey-related.
Individual decoration orders for each trading group in Germany, Austria and Switzerland
sp2go creates individual orders that the Selective Brand Cosmetics has agreed with its trading partners in DACH, manages and archives them. Orders are placed with the decoration service providers via the sp2go mobile app. All order data, briefings and guidelines are available anywhere at any time.
Order implementation & performance documentation
The services provided by the POS service provider are digitally recorded via sp2go: Photo and decoration receipts and confirmation of the decoration service with the signature of the retail partner are paperless. The data is sent to sp2go in real time and is available to all market participants in campaign-related photo galleries.
Quality management & complaints management
In cooperation with its business partners, MEA has developed a process that ensures that within about 24 hours of delivering the decoration service, it is evaluated according to the order-related guidelines and fee guidelines and for its business partners it is evaluated and made ready for billing.
Order documentation, reporting & statistics
Statistics in the form of performance documentation and performance evaluations are available to you at the end of a deco campaign. All campaign data is archived in a photo gallery.
Your Controlling
Up-to-date and campaign-related, you can track how much, where and for which individual service your budget has been used and how much available budget is still available to you. Call up statistics by period, brand, decoration location, country, city, decoration type or decoration policy.
The sp2go processes accelerate billing many times over
Around 24 hours after the services have been delivered at the POS, the decoration and POS service providers receive the credit notices for the services they have provided. Industry and trade preserved for each campaign, one single collective invoice for all individual services provided in the shop window and at the POS, including photo and documentary evidence as well as performance confirmations from the branches.
Data security & protection against data loss
sp2go integrates industry, trade and decoration / POS service providers into the digital processes using a hybrid #NAS server solution with #hosting from our partner CBXNET. One part of the system is located on MEA’s own server, based on a Synology infrastructure in the Berlin business premises, the other in the data center at CBXNET. The solution is additionally protected against data loss with data synchronization and backup.PR / Event / Design /
Production / Project Management
MEA conceptualises and implements the full range of services specific to product presentation, global press events and product launches, accommodating
between 50 and 5.000 guests.
POS & shop window campaigns / displays
MEA develops inspiring and innovative shop window and POS campaigns. From a single source you receive design, draft, production and fulfillment.
Decoration services in DACH and parts of Europe
MEA realizes with 30 partner bases and with up to 600 visual merchandisers nationwide decorations, shop window campaigns, sales promotions and all measures at the POS – regardless of whether they are comprehensive campaigns with more than 2.000 decoration locations in 3 days or a single measure at the POS.
Full Merchandising Service
MEA coordinates and is responsible for all phases of your POS Marketing: Concept & Design / Control & Realization / Production & Logistics / Comprehensive Implementation / Project Management & Quality Management /
Central Billing & Complaints.
Copyright © 2022, MEA brand building GmbH. All rights reserved.
Bleibtreustraße 38, 10623 Berlin, +49 (30) 3 999 35 -0